What does a working AI system cost?

Build, running and maintenance costs.

AI must create more value than it costs.

Total cost = build + (running + maintenance) × time

buildone-time
what it takes to get a working system live
runningmonthly
AI usage cost, day-to-day operation, scales with volume
maintenancemonthly, included
keeping it current: content, configuration, monitoring

How our pricing works

Vanclaro provides end-to-end service. We learn the business, build the AI system into it, calibrate it, make sure it works effectively, and keep it running.

The full price has three parts: the cost to build, the cost to run it (AI usage), and the cost to maintain it (the Vanclaro support fee). You pay a setup for the build, then a monthly that covers running and maintenance.

What you pay depends on the scope of your case, not the hours we log. We give you the real number in writing after scoping your case, before any work starts.

The smallest real build is about a week of work. More scope means more build time, and a bigger number.

Prices are net of VAT. VAT-registered business buyers in a different EU country usually account for VAT themselves under the reverse charge. Buyers in the same country pay local VAT. The exact treatment is confirmed on your invoice.

Unit economics

Calculators: value to gain, cost to build and maintain

Is your case worth it? What would the build take? What would it cost to run?

The calculators show a ballpark - the real number comes from a scoped quote.

Value Calculator

Test whether your case is worth it. Built on low / base / high scenarios - a range, never one exact-looking number.

Value Calculator
In potential deals

Per month, at your deal value.

Missed today (enquiries / month)
A running month (vendor costs)
Same cost, in deals
Against what you pay today

Answer the questions to see the comparison.

Time freed (hours / month)

Build Cost Estimator

See what your build would cost and how long it takes - a ballpark range from your own answers.

Build Cost Estimator
Price

A ballpark, confirmed in writing after scoping your case.

Build time
What the set-up includes
Main cost drivers

Running & Maintenance Cost Calculator

See what a running month would cost - vendor prices in ranges, with the Vanclaro fee kept separate.

Running & Maintenance Cost Calculator
A running month

Vendor costs only, fee separate.

Platform and usage
Telephony
If volume changes
Enter your enquiries per month to see the landscape.
Vanclaro support fee

Set when we scope your case - not part of this total, and not a fixed monthly.

Maintenance means knowledge updates, configuration adjustments, monitoring, and support.

Improvement - specific features, flows or performance work - is scoped on request and is not part of the monthly.

Scope sets the actual monthly.

The scope ladder

Every build lands in one of three sizes. The size sets the shape of the work - and what drives the cost.

Assistant Agent

Answers, explains, and guides

Knows your business. Talks to visitors. Hands off to you when needed. By default it does not perform significant state-changing actions in external systems.

  • Core knowledge base (FAQs, services, policies)
  • One primary workflow (booking or support intake)
  • Website widget with basic branding
  • 1-2 channels (web + optional chat)
  • 32 languages, live

Digital Worker

Takes defined actions in your systems

Same brain - plus it books, creates tickets, and updates your systems. It looks up records, sends confirmations, routes and notifies.

  • Expanded knowledge base and structured content
  • Multiple workflows (support, booking, sales)
  • Actions in your tools (tickets, CRM updates)
  • Multi-channel routing (web, chat, messaging)
  • Analytics and conversation transcripts

Custom Product

Your own product or tool

A custom solution for tasks of any complexity. May include custom UX/UI, custom architecture, standalone product logic, and product-level engineering.

  • Large-scale knowledge and information architecture
  • Complex workflows across departments
  • Governance, audit trails, and strict guardrails
  • Custom deployment and integration
  • Collaborative rollout with your team

What changes the quote

The same factors shape the build scope and the running cost. Each one below tells you what it moves and why.

01 · Workflows

How many jobs the agent handles

Qualifying inquiries is one job. Adding support tickets is another. Adding quoting is a third. Each one needs its own logic, testing, and tuning.

  • One workflow (e.g., qualify inquiries and book a visit) is the base
  • Multiple workflows (booking + support + quoting) scale the scope and the price

02 · Knowledge

How well the agent knows your business

Every answer and every nudge comes from structured knowledge - your services, pricing, policies, how things work. We check for conflicts, missing pieces the workflow needs, and language that matches how you actually talk.

  • A core set (services, prices, policies, FAQ) is the starting point - enough to answer questions and guide visitors who don't know what to ask
  • More sources compound the work - each new document has to fit with everything already there, not just be added on top
  • Content that changes often (prices, availability, seasonal offers) - updated manually as part of maintenance, or connected live to your systems

03 · Integrations

Which systems and channels the agent must connect to

Reading from or writing to external tools (CRM, booking system, ticketing) requires integration work, secure login to those systems, and testing. Each channel has unique constraints and requires its own deployment.

  • Basic integrations (webhook to Slack) are lighter than deep CRM sync
  • Custom APIs or legacy systems require more engineering effort
  • Channels

    • Single channel (web widget) is straightforward
    • Multi-channel (web + phone + messaging) requires orchestration and unified routing

04 · Actions

What the agent does - beyond talking

The agent can navigate your site, look things up, book appointments, send confirmations, create tickets. Each action needs to work reliably and stay within the boundaries you set.

  • Looking up information and navigating your site (show a page, scroll to a section, display a photo) is lighter to build
  • Actions that change something (book a slot, create a ticket, send a message) need more testing and safeguards
  • Multi-step sequences (qualify - book - confirm - notify you) add scope

05 · Volume

How much the agent works

Running costs depend on how many conversations the agent handles and how much each one requires. A quick FAQ answer costs less to run than a 10-minute qualification with booking and follow-up.

  • Moderate traffic with straightforward conversations keeps running costs low
  • Higher volume, longer conversations, or complex tasks scale the cost up

06 · Maintenance

What happens after launch

Someone looks after your agent. Update information when your business changes, adjust how it responds.

  • Standard plan: update knowledge, adjust boundaries, review how conversations go
  • New workflows or integrations are a separate quote - you know the scope before we start
  • Maintenance, hosting, access and exit terms are defined for the deployment before work starts.

07 · Security

How customer data is handled

A strong standard configuration is included with every setup. Custom security requirements take more build time, and more time means a higher price.

  • Default: a strong standard configuration (encryption, secure connections) is included
  • Advanced needs (retention policies, access controls, audit trails) add configuration time
  • Regulated or custom compliance needs more time, scoped as its own build

08 · Custom UI

How much the agent's interface is built to your brand

The agent comes with a working chat and voice interface by default. Some businesses want it to look and feel like their own product - custom styling, visual components the agent can show (a calendar, a gallery, a map), or an interface built to a specific brief.

  • Default interface styled to your brand is included
  • Custom visual components - scope grows with how many and how interactive
  • A fully bespoke interface - scoped as its own project

Maintenance versus improvement

Maintenance (monthly, included)

  • Knowledge updates (add/edit content, update facts, policies, prices)
  • Configuration adjustments (model, voice, platform settings)
  • Monitoring for failures, edge cases, drift
  • Support when something breaks
  • Small adjustments to how it responds

Improvement (scoped, on request)

  • New workflows or conversation flows
  • Additional integrations or tool connections
  • New channels or surfaces
  • Structural changes to agent behavior
  • Growing it into a full custom product

Maintenance is content and config. Improvement is engineering.

Capability transfer

Vanclaro can maintain the system from day one. At the same time, your team can learn to run and improve it themselves. Taking ownership is a path, not a requirement - the engagement can stay done-for-you for as long as that serves you.

Pricing questions

Not if it's honest about what it is and actually finishes the job. Vanclaro doesn't build agents to pass as a person - what the agent says, and how it introduces itself, is a boundary you set together with us. And within the scope you choose, it can book the appointment, create the ticket, or hand off to the right person - so callers get somewhere instead of a name and a number to call back.

Read the full guide

It hands off. The agent answers only from knowledge you've approved, and when a question falls outside that - or it's uncertain - it hands the conversation to a person with the context so far. When something is wrong, we fix it: monitoring and knowledge corrections are what the monthly maintenance covers.

Read the full guide

The maintenance part will; the running part follows volume. Maintenance is a set monthly scope: knowledge updates, configuration, monitoring, support. Running cost scales with how many conversations the agent handles and what each one requires - a busier month costs more to run. Improvement work never lands on the bill unasked: it's scoped and quoted when you ask for it.

That comparison only works with your numbers in it, so we won't make it for you. What the agent changes is structural: it works around the clock, answers from your approved knowledge, and hands off when human judgment is needed. Put your own figures against what answering costs you today.

No fixed term is advertised, and we won't invent one here. Running an agent is an ongoing service with an ongoing cost - when payment stops, the service stops. What that means in detail - notice, data handover, what happens to the website - is set for your deployment in writing before work starts. One thing holds either way: ask us to remove the agent, and the website reverts to how it was before.

Straight answer: there is no fixed price, because the price is build time. The smallest real build is about a week of work, and everything that adds to it - more workflows, more knowledge, more integrations, more channels - adds build time and moves the estimate up. You get the real number after we've scoped your case, before any work starts - and if you want it grounded in your own numbers first, talk to our reception agent.

The honest anchor is time: the smallest real build is about a week of work, and running and maintenance is a real monthly cost for as long as the system runs. Weigh that against what answering costs you today - and you decide on a written quote after scoping, before any work starts, not on a guess.

You own the content - all the knowledge the agent answers from is yours. We own the system that runs it. If we part ways, the exit terms - maintenance, hosting, access, handover - are the ones defined for your deployment before work started, and the website reverts to its previous state on request.

Conversation data is handled under a data-processing agreement with EU safeguards, and full transcripts give you an audit trail. Stricter modes - retention limits, EU data residency - are scoped per project when your case needs them.

Read the full guide

Your running cost follows it. Running cost scales with conversation count and what each conversation requires, so a spike makes that month more expensive to run - and the cost comes back down with the volume. The maintenance part doesn't move.

Try a digital worker live

At your service 24/7: clarify, demonstrate, or book a meeting

Talk to Vanclaro AI